Sesame Street Still Part of the WCTE Lineup!
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WCTE Upper Cumberland PBS is proud to offer outstanding, curriculum-based PBS Kids content. The station feels confident in the demonstrated impact this programming has in helping prepare children for success in school and in life. You may have heard the news that Sesame Street is adding HBO as a distribution partner. This decision was no doubt one that came after much careful thought and consideration on the part of Sesame Workshop. However, that new partnership does not change the fundamental role PBS and WCTE plays in the lives of families. Sesame Street will continue to air on PBS stations, including WCTE, as part of the PBS Kids service, building on a 45-year history.
PBS Kids is comprised of more than a dozen series that have been developed with the needs of today’s children in mind and focuses on fundamental academic areas – such as literacy, science, technology, engineering and math (STEM) – as well as collaboration, communication, critical thinking and creativity, which research has shown are increasingly important skills in the 21st-century classroom and workplace.
According to Nielsen, PBS stations like WCTE reach more kids aged 2-5, more moms with children under 6 years old and more low-income children than any other kids TV network. Last season we were watched by 80% of all children ages 2-5, on television alone. As of June 2015, viewership among this age group increased 16% year over year. PBS Kids is also the leader in streaming video, with pbskids.org placing first in the kids’ category for total video views and minutes spent.
Sesame Street’s Walkaround Elmo will still be part of WCTE Stations of Imagination at Cookeville’s Fall FunFest this year. WCTE invites the public to come out to Stations of Imagination on Saturday, September 12, where Walkaround Elmo, as well as PBS Kids’ Sid the Science Kid, will ‘meet and greet’ fans young and old. Sesame Street was the inspiration for Stations of Imagination, which is celebrating its 20th anniversary in 2015. For more information, visit wcte.org/stations.
If you are passionate about public media and the programming WCTE/PBS offers that is unlike what you find anywhere else, please consider voicing your support at ProtectMyPublicMedia.org.