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For the second year in a row, WCTE’s 38th Great TV Auction will be both an online auction and on-air showcase. This extended version of the Great TV Auction has been designed to ensure that no matter the impact of COVID-19, you can still bid on your favorite auction booty and help to ensure WCTE’s longest running and single largest fundraiser will continue!

Tuesday, June 1st - Sunday, June 13th


Wednesday, June 9th - Sunday, June 13th
Each Night from 7:00 pm - 10:00 pm CST


(931) 528-2222



Location: 6 South Madison Ave, Cookeville, TN 38501
Dates: TBA, 9:00 am - 6:00 pm CST 
(By Appointment Only)
All winning bidders will receive an email to confirm their pick up schedule. All pick-ups will be drive-up only and by appointment. Some items can be shipped for an additional shipping & handling fee.

Online Bidding

Buyers will enjoy the flexibility to shop anytime & anywhere, time to explore the items, and to enter min and max bids that can better their chances of winning. Additionally, online features include Buy Now items and a watch feature. The Showcase night will feature all items selling that night and give buyers a last chance bid, while also, giving a spotlight to the many businesses that donate and support the WCTE fundraiser.

TV-Showcase Opens - TBA

The TV-Showcase will air nightly on WCTE! Make sure you tune in and see your favorite host and showcase announcers as they introduce the inaugural event. After 38 years WCTE's GTVA will be a little different this year, but you will still get some great deals, all while supporting WCTE PBS.

Great TV Auction Poster
  • Advertise your business to over 1.3 MILLION VIEWERS!
  • Your business will be featured on the longest running and largest station fundraiser in history!
  • Build brand awareness with buyers through Online & TV Showcase
  • Get buyers into your store or using your service
  • Your business receives great multi-media exposure through online streaming on social media and websites, plus broadcast over the air
  • Your donation supports WCTE PBS Central Tennessee
  • The Great TV Auction has showcased 100’s of businesses and sold 1000’s of items donated by local businesses since the first auction in 1983.
  • The Auction fundraiser has grown into a 13 day, 24/7 online auction and on-air, LIVE, 5-night showcase.
  • The online auction launched last year and quickly received over 2000 active bidders that placed multiple bids on multiple items!
  • An opportunity for businesses to showcase their goods and services
  • The single largest fundraiser for WCTE PBS Central Tennessee

What are your memories?

WCTE is interested in seeing how you have celebrated the Auction! Send in your photos from past Auction Watch Parties or email us with your favorite Auction story. These are the memories and traditions we want to keep alive. We know for 38+ years WCTE’s Great TV Auction has been a tradition in your family, and that shouldn’t change. That’s one reason we are continuing to host the on-air Showcase nights. It’s your time to get online and tune-in for the much-anticipated Great TV Auction 2021!

Need Information or Questions?

WCTE recognizes that changes can sometimes be hard but we’re certain that you will love this year’s new online bidding! If you have questions about online bidding, need help setting up your account, or even assistance with placing a bid, give us a call. We’re happy to help! A limited number of proxy bidders and personal shoppers will be available but you’ll need to pre-register with the Auction staff prior to the Auction dates. Please email or call 931-528-2222.

2020 Messages from Sponsors & Supporters

Onebank of Tennessee

Tennessee Tech

F&M Bank

Vol State

Swallows Insurance

Gentleman's Barber

Upper Cumberland Tourism

Payless Pharmacy

Upper Cumberland Business Journal

Follow us on Social Media and share your favorite items on Facebook or Twitter. Tag @WCTE for a live shout-out at the Great TV Auction!

Auction 2020 Sponsors