WCTE PBS is committed to serving as a trusted source of education, information, and inspiration for the people of the Upper Cumberland and Central Tennessee. Guided by the principles of public service and community connection, we provide high-quality programming, lifelong learning opportunities, and meaningful engagement that enriches lives and strengthens our region. WCTE PBS is here to leverage the power of public media to expand access, foster civic understanding, and build a stronger, more informed community.

VISION STATEMENT

An educated, informed and inclusive region.

VALUES

MISSION STATEMENT

WCTE PBS uses public media to inspire lifelong learning and to give voice to Central Tennessee

MISSION ELEMENTS

CONTENT

Align local content to move hearts and minds, enrich lives and strengthen community life.
Develop, integrate and prioritize multi-platform storytelling.
Drive capacity, discovery and innovation through data, technology and independent productions

EDUCATION & COMMUNITY IMPACT

Provide curriculum-based content to drive success in school and life for children 2-8 years old.
Engage our community in local and national content, as well as educational resources that can impact personal and civic life.
Support workforce development and career education with regional partners.

VISIBILITY

Achieve a high level of visibility and credibility on the local and national level.
Develop and implement a comprehensive marketing and communications plan.
Create more visibility of the WCTE-PBS brand in each of the 14 counties and with key stakeholders in the Upper Cumberland.

SUSTAINABILITY

Develop and implement an integrated business and organization model that is sustainable and fosters funding, innovation, collaborations, responsiveness, unity and cohesiveness.
Support and evolve WCTE's technical infrastructure.
Grow and diversify revenue streams.